Women in leadership roles is good for business. When publicly traded companies have women in senior management roles, those organizations experience an average of 47% increase of return on equity and a corresponding 55% increase of earnings.
Women want to lead at the highest levels: when 1,400 managers were asked if they had the desire to reach a top management position such as a C-suite role, 79% of women said YES. Yet women hold only 5.8% of corporate executive positions and 14.5% of board positions.
So how do we reduce the gap between reality and aspiration? First we need to understand how fairy tale myths, media and our history of communication have shaped where we are today. Secondly, we need to make different decisions if we truly want to create powerful women leaders.
Table of Contents
The Gender Wage Gap (Historical inertia, Education Doesn’t Guarantee Equal Pay, Occupational Segregation, The Caring Dilemma)
The Sports We Play Matter (You’ll Always Have a Coach, Try Out, There is Only One Quarterback, Shake the Winner’s Hand)
Disney and the Power of Princess
Cinderella (There Will Always be a Fairy Godmother)
Sleeping Beauty (One Day My Prince Will Come)
Snow White (Beauty Can be Dangerous)
Beauty and the Beast (It is Your Duty to Change Him)
Disney’s Crippling Influence Continues
Disney Makes Us Want to be the Perfect Princess
Choose Media that Supports Female Representation
Choose an Employer with Grit
Choose a Gender Neutral Leadership Style (Courage, Self Discipline, Influence over Others, Insight)